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Generate Ideas and put It All
1. Define the Problem. To generate ideas to solve business problems we
all need a starting point. You will not be able to fly from New York to
Frankfurt, Germany until you first arrive at JFK. If you don't exactly
know where you are you will need a map to pinpoint your current location
and then gradually work your way to JFK airport.
It is imperative that you establish where you are before looking to
progress. In other words study the map that will take you to New York
You have quite probably heard of this brilliant method. Simply, when a
group of people get together and simply write down as much as you can in
relation to the objectives outlined. Don't worry about about strategic
planning or anything like that. Concentrate solely on idea generation.
Place a time limit on the group and choose the location and the time
well so that they are conducive to performance.
Make sure that everybody is at their peak and has been instructed to
"Think Big". I have been able to move mountains after a very healthy
3. Focus Entirely On What You Want. To give
your ideas the best chance to sprout for your business solutions you are
going to need to switch off to outside influences. Tolerate nothing!
Eradicate the distractions, the daily frustrations and predictable
dramas of your life once and for all!
Don't just fix the problem, re-design your routine so the predictable
irritations can't ever bother you again!
a Genuine Interest in What You Are Trying to Solve. Do you remember your
schooling days when you participated in sports (or particular class
subjects) that you absolutely detested; as back then, they were
compulsory? Do you remember how good you were at these activities?
Probably not as it doesn't present itself as a good memory. But it's
probably safe to say that you didn't perform well.
It's very very difficult to perform magnificently at something you're
not overly fond of. If you have a vested interest in what it is you're
trying to do, the likelihood of success is multiplied substantially. If
you are trying to solve something that bores you to tears for heavens
sake give it to someone who really likes it. This concept encompasses
teamwork which is another
If you are self-employed you will have an automatic interest (taking
into account that you have a vision of what you want your business to
at Parallel Problems and Solutions. Relate your current problem to one
that you had in the past and check for parallels between the two. The
ways earlier problems were solved can assist you greatly in generating
ideas to solve subsequent situations that present themselves.
Think laterally, think vertically, think logically. The best ideas will
always come from groups working for the common goal. Give your group as
much opportunity to be creative by listening twice as much as speaking.
Do this as informally as possible and get past situations into the open.
You can then draw on the past successes and take them a step further
with the challenge of today.
at Each Task as a Challenge. It's true that if you look at a problem
simply as a "problem" then that is exactly how many will look at it.
Sure it is a problem and therefore, needs a solution. However, this
thought should not be in the forefront of the mind when looking to turn
this "problem" into an "asset".
The word, "problem" tends to sum up negative thoughts within us. It is
these negative thoughts that can almost act as a barrier to its
resolution. Now if we turn the coin over and look at it from the other
side (using our example in step 1) we can look at the trip from wherever
we are to New York as an adventurous challenge. It is simply by this
method that we have more positive thoughts within our mind and are more
likely to enjoy ourselves along the way presented with an interesting
challenge as opposed to a
potentially difficult problem.
Just look at the goal. How happy will you be when you arrive at
the Challenge/Problem into a Catchy Expression. Okay we have looked at
using past example and creating parallels to "answer our challenge". One
step further is to present the challenge as a
Using our same example:
'Aunty Jackies For Christmas'
'Frankfurt Or Bust' (Hmmm!! This one's a bit old)
'Europe For The Summer'
'Dream Trip Of A Lifetime'
'The European Cultural Experience'
'Tomorrow travel at 250kmh legally'
Doing this will give everyone an idea of the benefits associated with
the attainment of the problem at hand. It puts them in the situation
that they are already there.
It's so much easier to get there with a popular vision on the mind. What
expression would you suggest?
Let Your Creative Subconscious Work For You. It's no strange coincidence
that during the time you drive along staring out the window, sleep in
your bed, undertake your daily duties at work or anything for that
matter your sub-conscious continues to work for you (even though you may
not always be fully aware of this).
How often have you been doing something totally unrelated and then
suddenly an idea snaps into your mind? Often? Sometimes? Never? In any
case after you have put considerable time into solving your problem you
will find your inner mind will work for you. Sometimes if you try too
hard to solve something you end up with nothing short of major
So, as the expression goes "chill out", have a break and sleep on it.
You may be surprised at how successful switching off can be.
9. Alter Your Routine Regularly. Have you
ever noticed how easily we accumulate habits. Many habits can actually
stifle your creativity. If you are someone who:
'travels the same route each day'
'work at the same desk and task day in day out'
'mix with the same people regularly'
'take your annual holidays to the same destination each year'
To continue generating healthy ideas to better our work, our
surroundings, our family etc we must continually be looking for
"newness". Familiarity is very good in that it makes us feel very very
secure. It is this very security that closes our mind to change and
restricts our creative abilities.
Take the bus or the train across town or maybe even just a different
route from time to time, broaden your job responsibilities, take on
another sport or leisure activity and meet some different people with a
You will be quietly surprised at how much positive energy you will get
from doing things as small as that outlined above.
a Notepad. I always have a notepad with me. I am now at the point where
I can't live without one of the most simple devices known to man, which
has probably been around almost since the days of the "Cave Man".
A pen with a pocket size pad is brilliant as you can capture every idea
that comes to you. It's absolutely useless to say "I'll write it down
later" as the chances are very slim that you will in fact do that at
They will be your ideas. Capture them, preserve them, apply them.
About the Author:
Darren Roberts is the Publisher of "Avenues 2
Your Success." He is a
marketing consultant at the helm of Topliving Consultancy. Visit his web
site at http://topliving.com . Subscribe to Darren's popular "Success
and Self-Motivation" Weekly publication, "Avenues 2 Your Success". It's
packed with this sort of material each week.
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