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Marketing-SME       

CareerXone offers marketing solutions to small & medium enterprise based on their requirements with low budget high impact marketing tips & strategies.


 

Marketing Tips for small business

  1. Print your best small ad on a postcard and mail it to prospects in your  targeted market. 
    People read postcards when the message is brief. A small ad on a postcard can drive a high volume of traffic to your web site and generate a flood of sales leads for a very small cost.

  2. No single marketing effort works all the time for every business, so rotate several marketing tactics and vary your approach. 
    Your customers tune out after awhile if you toot only one note. Not only that, YOU get bored. Marketing can be fun, so take advantage of the thousands of opportunities available for communicating your value to customers. But don't be arbitrary about your selection of a variety of marketing ploys. Plan carefully. Get feedback from customers and adapt your efforts accordingly.

  3. Use buddy marketing to promote your business.
    For example, if you send out brochures, you could include a leaflet and/or business card of another business, which had agreed to do the same for you. This gives you the chance to reach a whole new pool of potential customers.
  4. Answer Your Phone Differently. 
    Try announcing a special offer when you answer the phone. For example you could say, "Good morning, this is Ann Marie with Check It Out; ask me about my special marketing offer." The caller is compelled to ask about the offer. Sure, many companies have recorded messages that play when you're tied up in a queue, but who do you know that has a live message? I certainly haven't heard of anyone. Make sure your offer is aggressive and increase your caller's urgency by including a not-so-distant expiration date.
  5. Stick It! 
    Use stickers, stamps and handwritten notes on all of your direct mail efforts and day-to-day business mail. Remember, when you put a sticker or handwritten message on the outside of an envelope, it has the impact of a miniature billboard. People read it first; however, the message should be short and concise so it can be read in less than 10 seconds.
  6. Send A Second Offer To Your Customers Immediately After They've Purchased 
    Your customer just purchased a sweater from your clothing shop. Send a handwritten note to your customer thanking them for their business and informing them that upon their return with "this note" they may take advantage of a private offer, such as 20% off their next purchase. To create urgency, remember to include an expiration date.
  7. Newsletters 
    Did you know it costs six times more to make a sale to a new customer than to an existing one? You can use newsletters to focus your marketing on past customers. Keep costs down by sacrificing frequency and high production values. If printed newsletters are too expensive, consider an e-mail newsletter sent to people who subscribe at your Web site.
  8. Seminars/ open house 
    Hosting an event is a great way to gain face time with key customers and prospects as well as get your company name circulating. With the right programming, you'll be rewarded with a nice turnout and media coverage. If it's a seminar, limit the attendance and charge a fee. A fee gives the impression of value. Free often connotes, whether intended or not, that attendees will have to endure a sales pitch.
  9. Bartering 
    This is an excellent tool to promote your business and get others to use your product and services. You can trade your product for advertising space or for another company's product or service. This is especially helpful when two companies on limited budgets can exchange their services.
  10. Mail Outs 
    Enclose your brochure, ad, flyer etc. in all your outgoing mail. It doesn't cost any additional postage and you'll be surprised at who could use what you're offering. 

Some Useful Business article

  1. Find The Right Target: A critical part of your marketing plan is targeting the right customer. For a low-budget high-impact marketing plan to work, find customers who are easy to identify and affordable to reach. Forget the mass market and go for small niche markets.
     

  2. Print your best small ad on a postcard and mail it to prospects in your targeted market. 
     

  3. No single marketing effort works all the time for every business, so rotate several marketing tactics and vary your approach. 
     

  4. Use buddy marketing to promote your business. 
    For example, if you send out brochures, you could include a leaflet and/or business card of another business, which had agreed to do the same for you. This gives you the chance to reach a whole new pool of potential customers. 
     

  5. Use stickers, stamps and handwritten notes on all of your direct mail efforts and day-to-day business mail.
     

  6. Send A Second Offer to your customers immediately after they've Purchased.
     

  7. You can use newsletters to focus your marketing on past customers.
     

  8. Mail Outs.
     

  9. Don't Advertise Like a Big Business.
                                                                                                                             

  10. Offer a Cheaper Version.
      

  11. Offer a Premium Version for selected target group.
     

  12. Trim Your Ads.

  13. Reduce the size of your ads so you can run more ads for the same cost. You may even be surprised to find that some of your short ads generate a better response than their longer versions. 
     

  14. Set up Joint Promotions with Other Small Businesses.

  15. Make Yourself News Worthy: A mention of your company in the right media can help deliver your marketing message in a low cost manner.

  16. Maximize Referrals: The most cost-effective method of reaching new customers is by referrals from satisfied customers. A satisfied customer telling others about your small business is more effective than any fancy ad campaign. Spend time to get customer referrals on a weekly basis.

 

 

 

 

 

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